Carrotmob's Free Curriculum
Ever since the whole concept of sustainability and environment-conscious living came to popularity, a lot of protests and boycotts have been seen against organizations that use materials and policies that are harmful to the environment. Sometimes it works, but most of the time nothing beneficial really happens.
All that changed when the idea of Carrotmob came up. In over two hundred and fifty campaigns, over twenty countires, they found a way to influence businesses to be more environment-friendly in a positive and profitable way, and now the new free curriculum by Carrotmob enables students from grades six to twelve to start their own student carrotmobs and move towards a better environment.
An Introduction to Carrotmob:
Carrotmob is a group of environmentally conscious people who, instead of boycotting a certain business or organization in order to get them to be more productive to the environment, agrees to help them monetarily if a positive change is promised by that business. The whole concept of whether you use a stick or a carrot to make a horse run faster is followed by the group, making use of the carrot (positive encouragement) rather than the stick.
Multiple businesses are asked to compete for the process, where the Carrotmob chooses one of them on the basis of who shows the most intention for a greener business. After that they make an agreement with this business to give them a huge increase in the number of their sales on a specific day if the business brings positive changes with that money in return.
The decision for the release of this new free curriculum by Carrotmob in order to enable student carrotmobs in schools with the help of the educators is expected to bring even more positive changes in how our businesses work.
The good thing about these events is that businesses actually come to realize the mistakes they are making and how they can be more beneficial to the environment. This was especially felt by the owners of Sugar Cone Café where students held a Carrotmob and gave the café earnings of $2027 in a few hours. In return, they got their demands which included things like including a bike rack so that people would use healthier travel means, using biodegradable cups and a composting system, and also to specify a day where the people cycling to the café would get a 10% discount.
Some more examples of how students are helping the environment are;
- Students of Bangkok Carrotmobbed the Villa Market in order to make them stop using plastic bags. Giving them sales of $19000 dollars in a single day, they saw to it that the market started using cloth bags instead.
- Mediterrano, a pizza parlor in California, started using green packaging products as well as upgrading their refrigeration equipment as a result of a student Carrotmob. This led to the town's food court starting a composting system as well.
The whole idea behind Carrotmobs is simple; give businesses an incentive to stop using harmful materials. When you give someone positive incentives, they are more likely to listen to you, and that is what Carrotmob has achieved with their ingenious idea. Carrotmob's free curriculum for students takes this one step further. Getting children aware of the problems with the way we live and then seeing them bringing positive change to the environment through strong will and hard work is inspiring businesses all over the world to go greener and the success of this simple yet novel idea is undeniable.